Nudie Jeans

Nudie Jeans is a Swedish denim brand that was founded in 2001 by Maria Erixon. The brand is known for its commitment to sustainability and ethical production practices. Nudie Jeans focuses on creating high-quality denim products with a strong emphasis on transparency and environmental responsibility.

One of the key aspects of Nudie Jeans' philosophy is its dedication to promoting organic cotton. The brand uses 100% organic cotton in its jeans, which is grown without the use of synthetic pesticides or fertilizers. This not only reduces the environmental impact but also ensures a healthier and safer working environment for the cotton farmers.

Nudie Jeans is also recognized for its repair and recycling program. The brand encourages customers to repair their jeans rather than discarding them, offering free repair services at their Repair Shops located worldwide. They believe in extending the life of their products and reducing waste. In addition, Nudie Jeans offers a recycling program called "Rebirth," where customers can bring in their old Nudie Jeans for recycling and receive a discount on new jeans.

The brand's denim is known for its quality and durability. They offer a wide range of fits and styles for both men and women, including slim, straight, and tapered cuts. Nudie Jeans pays attention to detail, with features like organic trims, copper rivets, and high-quality stitching.

In terms of production, Nudie Jeans is committed to ethical practices. They work closely with their suppliers and factories to ensure fair wages, safe working conditions, and respect for workers' rights. The brand is also a member of the Fair Wear Foundation, an organization that promotes fair labor conditions in the garment industry.

Nudie Jeans has a global presence and is available in numerous countries through their own stores, as well as through selected retailers. They have gained a strong following among denim enthusiasts who value sustainability, ethical production, and timeless design.